Asma Ishaq

Chief Executive Officer

With over 20 years of executive experience and a proven track record in global markets, Asma Ishaq brings unparalleled leadership and vision to The Mental Wellness Company®. Asma’s career is defined by her remarkable achievements in raw materials, product development, supply chain management, omnichannel marketing, and global operations. She began her professional journey in finance and capital investment, later pioneering patented health, wellness, and beauty technologies that have dominated the dietary supplement market. Her tenure includes leading global operations for a direct selling company, achieving unprecedented revenue growth and profitability.

Her leadership style is rooted in servant and heart-centered principles, earning her recognition and awards from prestigious organizations such as NutraIngredients, SupplySide West, New Hope, and the Direct Selling Association (DSA). She was also honored by JP Morgan Chase for leading the #1 fastest-growing women-led company. Asma holds a BA from the University of California, Berkeley, and an MBA with dual concentrations in finance and marketing from Rice University. Her exceptional contributions to entrepreneurship were acknowledged with Rice University's Alumni Industry Excellence Award.

At Amare, Ishaq will spearhead strategic and operational planning, overseeing global markets and driving innovation in product development and brand growth. Her expertise in omnichannel marketing and supply chain management will be pivotal in maximizing the company's growth potential and enhancing customer experiences.