Our Story
Mission
To create a holistic mental wellness platform of products, programs, and people.
Core Values
Love yourself – your body, mind and spirit – and loving others will follow.
Every aspect of our products and business practices show the integrity the Amare Global community was founded upon.
We seek the latest advancements in health and technology, knowing innovation drives success.
The greatest joy in life comes from serving others.
It feels good to do your best as a small part of the bigger picture.
Where Does “Amare” Come From?
“Amare” means “to love” in Latin, and love is the universal language. Yet, in order to truly love others, we believe you must first start by loving yourself.
Our vision at Amare is to lead the global mental wellness revolution. By inspiring people to love and believe in themselves, we envision they will live an extraordinary life and make a difference for others.

What is Mental Wellness?
It’s EVERYTHING.
- Focus
- Pressure Management
- Mental Performance
- Confidence
- Stress Resilience
- Financial Wellness
- Physical Performance
CEO & Founder
The foundation of this vision comes from our Founder & CEO, Hiep Tran. Throughout his successful business career, Hiep found fulfillment in helping people believe in themselves and experience their own definition of success.

Founding Executive Team
Led by Hiep Tran and the Founding Executive team, Amare began its journey in July 2016. We’re committed to our core values of Love, Integrity, Innovation, Service, and Humility, which permeate our culture and define the Amare experience. In just three years, Amare has established its leadership as “The Mental Wellness Company®” and is poised for multiple generations of future growth, innovation and impact.

Founding Story: Amare, The Mental Wellness Company
Learn about the founding story of Amare and the vision to lead the global mental wellness revolution in the video below.
Our Brand
The Amare brand, illustrated through our logo, represents community, love, support, connections, empowerment, health and happiness. Similar to how people connect to build the space of friendship and love, the simple letters 'a' in our logo are composed to create a new form and take on new meaning. There are no particular objects, only symbols. Soft natural lines and shapes, complete the symbol like a spring blossom.


Our Platform
Growing up, most of us were educated about ways to take care of our physical health. But very few were educated on how to take care of our mental health. That changes now.
Amare’s platform of products, programs, and people is designed to optimize your mental wellness so you can live a life full of vigor, positivity and performance.

Hiep Tran
Founder & CEO
Rich Higbee
President of Sales
Founding Executive
Mike Brown
Chief Marketing Officer
Founding Executive
Mark Nguyen
Chief Technology Officer
Founding Executive
Shawn Talbott
Chief Science Officer
Founding Executive
Kent Wood
Chief Financial Officer
Kristie Samudio
Director of Human Resources
Amanda Head
Director of Customer Experience
Amare Awards and Accolades
Amare Global’s flagship gut-brain axis nutrition system, the Amare FundaMentals Pack, won the prestigious 2018 NutrAward for Best New Finished Product.
The NutrAward recognizes companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients or technologies.
For more information, check out our Press Releases.

2018 NutrAward for Best Finished Product for Amare FundaMentals Pack®
Other Award Nominations



